The factors that can not help decide whether or not to engage in market research activities, is The product's current position in the product life cycle.
Market research can as well be described as the marketing research which are those actions or activities that is needed to carried out so as to be able to gather information that is needed about the market needs and preferences.
It should be noted that this helps companies understand how their target market works as well as how the audience feels and behaves, however factors that can help decide whether or not to engage in market research activities, are:
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CHECK THE COMPLETE QUESTION:
the following factors can help decide whether or not to engage in market research activities, except .
The time needed to gather research
The product’s current position in the product life cycle
The cost versus the benefit of having the findings
The risk level of the business decision
