An MNE's business strategy provides a direction for managing various subsidiaries: Primarily guided by the extent of integration and/or local responsiveness required by the firm to manage its worldwide operations.
Integration: the extent to which the subsidiaries and the headquarters develop a unified whole
Local responsiveness: the extent to which subsidiaries respond to local differences
A company's plans for how it will act and make decisions in order to accomplish its goals and objectives are outlined in its business strategy. A business plan outlines the steps the organization must take to accomplish its objectives, which can help direct decisions on resource allocation and recruiting.
A business strategy is a collection of choices or actions that help management realize business objectives and maintain a competitive edge in the marketplace. It turns into a guide that directs an organization in the direction of expansion and success.
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