A correct option is option (b), i.e. in fast-changing industries.
What is industry analysis?
An industry study is a marketing technique that offers data on the market potential for the goods and services offered by your company. Your plan must include detailed details on the industry's state at the moment and its target markets in this area.
What are the four factors for the analysis of an industry?
Political, economic, socio-demographic (social), and technological macroenvironmental aspects are evaluated and condensed in a broad factors analysis. The elements have a tremendous impact on a company's working environment, presenting both opportunities and challenges to the business and all of its rivals.
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