Companies are treating existing customers better than in the past due to the multitude of competitors in a growing, globalized market.
How do customers influence the business?
The needs and desires of consumers are the source of existence of organizations, which seek ways to meet their economic needs to be well positioned and profitable in the market. So the more a brand has value for the consumer, the more the company will be positioned in the market.
Therefore, it is essential for companies to develop aligned marketing to establish strong consumer relationships, increasing value as well as competitive advantage.
Find out more about relationship marketing here:
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