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Although the terms marketing channels and supply chains are synonymous in many ways, one key difference remains. The primary difference is that:

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Bharathparasad577id

Marketing channels fail to capture the roles played by source firms.

Marketing Channels-

  • It contains many people, organizations, & activities for transferring the goods ownership from point of production to consumption.
  • It is known as Distribution Channel.
  • Different types of Marketing Channels:
  1. Network Marketing
  2. SEO Marketing
  3. Email Marketing
  4. Value added resale
  5. Digital advertisements
  6. Indirect Marketing

Supply Chains

  • It is the network of all people, organizations, resources & technology which are involved in production and selling of a commodity.
  • Producers, distributors, retailers, & customers or consumers are the typical type of supply chain

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