The company is using Linear attribution model.
What is the attribution model?
A rule, or series of rules, known as an attribution model specifies how credit for sales and conversions is distributed along conversion route touchpoints. For instance, the Last Interaction model in Analytics gives the final touchpoints (i.e., clicks) that come right before purchases or conversions 100% of the credit.
With the help of attribution modeling, you can focus in on the buyer's journey and determine which elements are most effective for your clients and which require improvement. It also provides information on how your target audience is being converted by your marketing channels and touchpoints.
Learn more about attribution here:
https://brainly.com/question/8833925
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