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A taxi company's marketing team launched a new website supported by a
marketing campaign that used SEO to increase website traffic through SEO
strategies. Now the marketing team is looking to measure KPIs to see what
areas of the website are working well and whether their use of SEO is driving
more people to the website. What types of metrics should the marketing team
be measuring?

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Martebiid

The types of metrics that the marketing team should be measuring are:

  • SEO keyword ranking.
  • Number of unique visitors.
  • Average time on site or page.

What is Search engine optimization metrics?

A number of metrics are known to be used or available to marketers who what or are in search engine optimization.

Note that Search engines and software forms such metrics to get data using a numeric conclusion. Therefore, The types of metrics that the marketing team should be measuring are:

  • SEO keyword ranking.
  • Number of unique visitors.
  • Average time on site or page.

Learn more about SEO from

https://brainly.com/question/14097391

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