Given the following data from a recent Comparative Competitive Efforts page in the CIR:
Your Industry Your Company AC CAMERA SEGMENT Company Average vs. Ind. Avg. Price (Average Wholesale Price $ per unit) $265 $250 +6.0% P/Q Rating (1 to 10 stars) 4.7 -7.8$ Brand Reputation 79 75 +5.3% Number of Models 3.1 +29.0% Retail Outlets — Multi-Store Chains 54 35 +54.3% Online Retailers 107 +57.4% Local Retailers 4,669 2,897 +61.2% Retailer Support($ per unit) 8.12 6.92 +17.3% Advertising Budget ($000s) 5,000 1,929 +159.2% Website Displays ($000s) 5,000 1,764 183.4% Sales Promotions - Weeks 6 +27.7% Discount 10.0% 15.9% -37.1% Warranty Period (days) 6069 -13.0% Demand for ACC Units (000s) 307. 9 2 79.0 +10.4% Gained /Lost (due to stockouts) -8.8 -0.1 AC Camera Units Sold (000s) 299.1 278.9 -7.2% Market Share 15.3% 14.3% +1.0 pts Special AC Camera Contracts Discount Offer Avg. Discount = 12.4% Value Index Avg. Value Index = 71 Special Contract Units Sold (000s) Total Units = 58.5k 4.7
Based on the above data for your company, which of the following statements is false?
This Based on the above data for your company, which of the following statements is false?
Your company had big competitive advantages on retail outlets and even bigger competitive advantages on advertising and expenditures for website displays.
Your company suffered sales losses of 8,800 cameras because of inability to fill orders from retailers.
Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting AC camera sales and market share resulted in a net overall competitive advantage of a size sufficient to produce a market share that was 1.0 percentage point above the industry average.
Your company's competitive advantages in retail outlets, advertising, and expenditures for website displays would have greatly boosted your company's Value Index and greatly enhanced your company's ability to secure special contracts with chain retailers had company's managers opted to compete for them.
Your company's sales volume and market share in the AC Camera segment were negatively impacted by your company's P/Q rating and sales promotion discount.