Hello. Unfortunately the article you are referring to is not freely available on the internet, which makes it impossible for your question to be answered accurately. However, I will try to help you in the best possible way.
As you may already know, the Cannuscios family was a family that became popular when making videos about "Quarantine Olimpics," which were games performed by family members, while being quarantined due to the coronavirus. The videos allowed several people to have fun while watching them which helped many individuals overcome boredom and anxiety due to quarantine. In this case, to answer your question, you must read the article, in the section indicated and find the phrase that presents this effect, or similar effects that the videos of the Cannuscios family promoted in people.